Friday, June 27, 2008

The world’s latest boogeyman

Food. Famines and dwindling staple food reserves have set prices soaring. Socially responsible companies are working along with governments to increase agricultural output. For example:

Monsanto is busy leveraging this situation to convince governments to adopt their once banned genetically modified food seeds. They don’t even have to attach a new-and-improved tag for the governments to lap up their offering now.

Mars, the good old candy-maker, is pumping money into the study of the cocoa genome. This, of course, is as justified as any research in staples since 70 per cent of Africa is employed in cocoa production. That is the cause Howard-Yana Shapiro, global director of plant science at Mars, champions at the United Nations.

Tuesday, June 10, 2008

iPhone - the second wave

Apple slashed iPhone's prices, works out to about ten grand now. Will this help it penetrate the Indian market ?
The government is looking at beating itself and leapfrogging 3G.
Smart alecs have been sourcing 'non-China' versions for five grand.
And no one has the patience to wait for India to feature on Jobs' list of 70 countries.
Sure, we will now find many more flashing their iPhones. How much this adds to Apple's reserves - already dependent on volume sales with it's subsidised pricing - is questionable.

The iPhone, unlike the Mac, helps Apple target beyond the gadget freak. It casts a wider net, to fish out those who do not understand technology and can't comprehend it's utility, but clearly want to appear as knowing both.

For Apple's latest power-point-presenting phone, competition from RiM's blackberry is non-existent. It does not plan to sell to old fogs in grey suits. It will, going by history, convert them. Samsung's i900 Omnia (to be launched in July) may lose to the iPhone only because it lacks the cult following. The rest can watch, wait and feast on the spoils.